Využití stakeholderského přístupu při strategické analýze podnikuSold out in Munishop
Title in English: The Use of Stakeholder Approach in Strategic Analysis
The main objective of the presented book was to “propose methodology of using a stakeholder analysis as a tool of a strategic analysis”. The development and contemporary state of stakeholder theory are analyzed in the first part, than there are used empirical data to research factors of importance of generic stakeholder groups and finally this knowledge is used to suggest the stakeholder analysis procedure in such way, which would benefit the strategic analysis the most. The contribution of this book rests not only in the proposed concept, but also in the evaluation of stakeholder importance factors and in the way the potential factors were evaluated. There was used a self-learning method of statistical pattern recognition called sequential forward floating search on a 432 companies sample.