This book represents the collection of abstracts from the International Scientific Conference “Economics and Management of Sport 2014” (EMS 2014) which took place at the Faculty of Sport Studies, Masaryk University, Brno, Czech Republic. The book provides the reader with the short overview of the key note speeches and then with the overview of the contributions presented in the two sections – Management and Marketing of Sport and Economics and Business of Sport. The presented papers reflect current issues in the field such as challenges in sport management, loyalty of sports customers, entrepreneurship in sport, sport sponsorship, organizational base of the sport, financing sport organizations in time of economic crisis, service quality, economics of sporting events, strategic alliances in sport, competition and cooperation in professional football, sport vocational audit and many others.
