Title in English: Functions of Transformed Phraseology and Precedent Phenomena in Russian and Czech Media Discourse
How does language come alive in the media and adapt to current topics? And how do idioms and culturally significant references (so-called precedent phenomena) transform in newspaper headlines, articles, and commentary? This Czech-Russian comparative study explores how journalists and commentators creatively engage with such fixed expressions – modifying them, updating their meanings, and drawing on their expressive and cultural potential to capture the reader’s attention, convey attitudes, or enhance the impact of the message. The monograph offers insight into language as a dynamic tool of media communication and will appeal to readers interested in language, media, and culture, as well as to students and scholars in the fields of linguistics, stylistics, and media discourse.
