Proceedings of the International Scientific Conference of 6.9. - 7.9. 2018 Department of Business Economics, Faculty of Economics and Administration, Masaryk University. The proceedings include contributions in the field of enterprise economics, management and marketing focused on modern trends, especially in the area of business performance, customer satisfaction management, quality management, knowledge management, start-ups, innovation potential of SMEs, social and digital media, competitiveness, strategic management, human resources management, management science and, last but not least, marketing, corporate governance and ICT in enterprises.
