Řízení zpětných toků

Title in English: Management of reverse flows

The monograph presents a part of the results of the authors’ empirical research conducted for several years. It is focused on the attitude of Czech companies to reverse flow management in terms of perception of a potential value. In addition, it presents a compilation of current knowledge in the field of reverse flow management and value creation within these flows.

https://doi.org/10.5817/CZ.MUNI.M210-5691-2011