Title in English: Kalokagathia: An Ideal or a Flatus Vocis?
The monograph attempts to show and to clear the historic background of origin and development of the concept "kalokagathia". It points out the xenophobic roots of the concept in the ancient Greece and its positives and negatives of its using in the next historical periods. At the end, the text attempts to define the new significancy and application of the concept nowadays. The monograph is a outcome of a research into modern ideology of sport.