Reklamační politika a její ekonomické souvislosti
Sold out in MunishopTitle in English: Return policy and its economic consequences
The book deals with the issue of claims and what foreign literature refers to as “return policy”, which means a way of claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. The return policy is presented primarily as a marketing tool that participates in forming a so-called “extended product”. Three empirical studies supplement the text.
Number of Pages
- 190
Format
- 15 × 21 cm
ISBN: 978-80-210-6123-1
-10%
10,23 €
incl. VAT
Sold out in Munishop
