Proceedings of the International Scientific Conference of Business Economics, Management and Marketing (ISCOBEMM 2017)Free E-book
Second annual International Scientific Conference of Business Economics, Management and Marketing ISCOBEMM 2017 was organized by the Department of Corporate Economy of the Faculty of Economics and Administration of Masaryk University in Zaječí, Czech Republic. The topic of this year's conference was “Corporate Management vs. Upcoming Challenges”. Specifically, the participants covered tracks of Finance and Economic Analysis, Human Resource Management, Marketing, Innovation, Business and Management and Social Issues of Today's Business. Participants from numerous universities from the Czech Republic, Poland, Slovak Republic and Austria were accompanied by researchers from more distant countries like Algeria and China.